Closing the Gaps: How to build a Marketing Strategy that works
You know that feeling when everyone’s working hard but it still doesn’t quite add up? Sales and marketing aren’t quite joined up, messages don’t match the experience, and plans that sound good on paper never really happen. You’re doing “marketing”, but it’s not moving the business forward.
This article looks at why that happens, he hidden gaps that hold businesses back, and how to close them with a practical approach that gets everything working together again.
There is no such thing as a BD On-Button
In the competitive landscape of professional services, there's a common pitfall many firms find themselves in - the reactive marketing rut. This rut is characterised by a cycle of knee-jerk reactions and calls of “but we’ve always done it that way!’. Where the immediate response to seeing work drop off is to say, "we need more" and scramble for quick fixes.